Creative
We create beautiful solutions to complex problems
Our Philosophy Each product is unique. Our design process takes us on the journey to discover the most creative solutions.
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The Value of Design

At its heart, design solves problems. Whether that's by saving the environment vis-a-vis re-defining business attire or providing a better way to write, design helps solves problems. Together, we'll be creating and designing a digital product, a software tool that services utility to a human being. Our goal as designers is to ensure that the solution solves the problems that you've identified, creating a unique positioning and need for your product.

Part of the digital design process does include user interface design, but it also includes story boards, prototypes, business strategy, technology and so much more. As partners, we'll ideate and collaborate together to build a great digital product.

The rest of this document outlines the various components of design and how they are ultimately integrated into our process.

If you want to read a much more in-depth exploration of product design, Jules Erdhert wrote a great article on specifically what digital product design is here.

"West Agile Labs brought our vision to life with creativity." - SOME CLIENT @ SOME COMPANY
Our Design Process
  • 01 The Design Lab
    What it is
    An intense 3–8 hour session that puts all stakeholders in the same room to work through problem statements and the core flow. The purpose of this session is mainly for ideation, creating as many design solutions as possible. One of the biggest tenets of design thinking is how to take solutions and build upon them. This also allows us to identify unfit ideas before we get too far down specific paths.
    You can read more about the original idea here.
    What to Expect
    Ideation, moodboards, style guide
    Something Else
    Ideation
    “Everyone at West Agile—creative, admin, dev—exhibits the spirit of entrepreneurship, which is very refreshing, especially for non-technical cofounders. ” Sean Hoge, Nvolv View Case Study Arrow
  • 02 Branding + Visual Design
    What it is
    The visual guide to the core tenants of your business. To note, this isn't just how your product looks. These are guidelines for how to represent your company and business anywhere visually. This includes tone of voice, imagery, typography, style of visual illustration and iconography, logo design, and colors.
    In this phase, we send out a branding questionnaire, which helps us understand your mission statement and goals on an emotional level. From there, we craft moodboards and initial solutions. Ultimately, you will have a page-by-page guide outlining your company's visual identity.
    What to Expect
    Ideation, moodboards, style guide
    Something Else
    Ideation
    capabilities

    Research

    Typography

    Illustration

    Stationary

    Moodboards

    Color Palette

    Marketing Materials

    Marketing Materials

    Style Guide

    Iconography

    Collateral

    Company Swag

    “Everyone at West Agile—creative, admin, dev—exhibits the spirit of entrepreneurship, which is very refreshing, especially for non-technical cofounders. ” Courtney + Tye Caldwell, ShearShare View Case Study Arrow
  • 03 Painting + Delivery
    What it is
    The visual guide to the core tenants of your business. To note, this isn’t just how your product looks. These are guidelines for how to represent your company and business anywhere visually. This includes tone of voice, imagery, typography, style of visual illustration and iconography, logo design, and colors.
    In this phase, we send out a branding questionnaire, which helps us understand your mission statement and goals on an emotional level. From there, we craft moodboards and initial solutions. Ultimately, you will have a page-by-page guide outlining your company’s visual identity.
    What to Expect
    Ideation, moodboards, style guide
    Something Else
    Ideation
  • About There was a problem, and we found a solution. Services Partnerships built to last forever Blog This is no longer design homework
    Get In Touch Let's Partner

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