At its heart, design solves problems. Whether that's by saving the environment vis-a-vis re-defining business attire or providing a better way to write, design helps solves problems. Together, we'll be creating and designing a digital product, a software tool that services utility to a human being. Our goal as designers is to ensure that the solution solves the problems that you've identified, creating a unique positioning and need for your product.
Part of the digital design process does include user interface design, but it also includes story boards, prototypes, business strategy, technology and so much more. As partners, we'll ideate and collaborate together to build a great digital product.
The rest of this document outlines the various components of design and how they are ultimately integrated into our process.
If you want to read a much more in-depth exploration of product design, Jules Erdhert wrote a great article on specifically what digital product design is here.
01 The Design LabWhat it isAn intense 3–8 hour session that puts all stakeholders in the same room to work through problem statements and the core flow. The purpose of this session is mainly for ideation, creating as many design solutions as possible. One of the biggest tenets of design thinking is how to take solutions and build upon them. This also allows us to identify unfit ideas before we get too far down specific paths.You can read more about the original idea here.What to ExpectIdeation, moodboards, style guideSomething ElseIdeation